Toyota is well known for developing quality cars, but for the first time, there is an exception. This exception comes in the form of Toyota Etios, which lacks the quality that Toyota is known. The Etios has positioned itself as a India entry level sedan, where it is in competition with the Maruti Suzuki DZire (Swift sedan), Classic Ford (last generation of Fiesta) and Mahindra Verito (Renault Logan). India Toyota's reputation is such that people swear blind by the mark. However, when the company launched the Etios, many people changed their same thinking to the mark.
Toyota tries every way to sell the Etios, which is also available as a hatchback (known as the Etios Liva) the company has hired cricketer as the brand Ambassador, she launched a variant of flow limited edition TRD and even started a series to a race called the Etios car. But it works great for me.
The style is boring and the Etios seems obvious and boxy. Toyota has pumped in Rs. 3200 rupees (600 million$) on the Etios project. When he has so much money, why style gone for a toss? To cover the design exceeded, Toyota added bits of chrome here and there.
Inside and it becomes even worse. The dashboard is exceeded and levels of quality are very bad. There are gaps present abundant sign on the Etios. The positioning of wind AC is all wrong and the instrument cluster is mounted in the Centre, something that we saw in the 1990s. The space is the only good part in the cabin. The Etios abundant supply to the legs to front and passenger rear.
Rely on a 1.5 litre petrol engine which produced 90 hp and 132 Nm. power is smooth. The engine is well isolated but gets crusty in high revvs. The direction and clutch are very light and make it very easy to drive on congested roads Etios. However, the manipulation is bad and the Etios has absolutely no sensation. You get simply zero comments. However, ride quality is good, and so are the brakes.
The Toyota Etios is a car that is in need of vast improvements. The vehicle is a testimony to the fact that you can not take advantage of your brand name to sell products as of medium. The world is more and more intelligent, people are more intelligent and that they include the reduction of the gross costs. The Etios lack a roof centre lamp, height-adjustable seats and belts, electrically adjustable mirrors and safety. Toyota clearly needs to raise its game if they want to seize the space of compact sedan.
Faisal Ali Khan is the owner or the operator of MotorBeam.com, a website on the automotive industry of the India.
Editor's Note: as explained by Etios Chief Engineer Yoshinori Noritake, the Etios is tailored for the BRICs and is designed so that many people in these markets can afford it. Toyota knew very although the car would come into conflict with the image of Toyota. Noritake-P said: "people desire a true sedan with room for the family." They say they would like a Toyota, but our price is far too high. »
The Etios is designed to be built at lower cost, and which aims to establish a price. For example, a group of instruments Centre allows to adapt to lower cost of RHD to LHD. It is not for everyone. Colleague of noritake Fujita, who is in charge of the Corolla does not like it. Launched in December 2010, the Etios crossed the mark of 100 000 in may unity and is the third largest selling sedan in its segment in the last financial year. Not too shabby for a car that had to fight with an image too expensive. Specifications for design of the car was to make people change their thinking of the mark.
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